Beauty & shopping

K-beauty shopping in Seoul.

K-beauty shopping stops chosen for different kinds of browsing, from multi-brand shelves to single-brand flagships.

2 guides · Open a title to read, or expand its places below.

Plan your trip · 4 steps

Personal color consultation questions

Compare consultation language, makeup and clothing advice, take-home materials and booking details before choosing a personal color session in Seoul.

In this guide +

1. Which advice will you use?
2. How will the result be explained?
3. What can you take home?
4. What must you confirm before paying?

Places to explore · 3 picks

Olive Young, Amore or Sulwhasoo?

Olive Young N Seongsu, Amore Seongsu and Sulwhasoo Dosan: compare multi-brand browsing, beauty testing and a single-brand boutique.

See the places +

1. Olive Young N Seongsu
2. Amore Seongsu
3. Sulwhasoo Dosan

How we order our lists.